When it comes to social media, follower count is not everything, and there is much more to be considered (such as engagement, post saves, reach – the list goes on!). However, percentages can be a good way to calculate growth instead of just focusing on the raw numbers. So, if you’re wondering, here’s how to calculate follower growth rate…
When it comes to the metrics, we’d suggest tracking the percentage growth, instead of the number of followers gained or lost.
What is growth rate?
The follower growth rate is a percentage that measures the speed at which your social account is increasing (or decreasing) based on the number of current followers relative to your previous follower count.
Let’s take a look at an example…
Your social media account is relatively new but has grown quite quickly in recent weeks. You have less followers than your competitor, but you want to do a comparison. After checking the analytics you find that your growth rate is much higher than theirs because you are gaining traction much faster than they are.
How to Calculate Follower Growth Rate
To calculate follower growth rate:
Follower Growth Rate = New Followers / Starting Follower Count x 100%